Make.com SEO Automation: Rank Tracking, Reporting, and Research

SEO automation in Make.com turns what was a manual, time-intensive discipline into a systematic, scalable machine. From automated content creation and rank tracking to competitor monitoring and technical audits, Make.com and Claude handle the repetitive parts of SEO so you can focus on strategy. This guide covers the most impactful Make.com SEO automation scenarios.

MJK Supplies · May 29, 2026 · 10 min read

ShareX in f ↗

Make.com SEO Automation: Rank Tracking, Reporting, and Research

SEO Automation Opportunities

The highest-value SEO tasks to automate in Make.com:

Content at scale — Systematically publish keyword-optimised articles
Rank monitoring — Track rankings automatically; alert on changes
Competitor intelligence — Monitor competitor content and rankings
Internal linking — Find and implement link opportunities
Schema markup — Auto-generate structured data for published content
Technical monitoring — Detect crawl errors, page speed issues
Backlink alerts — New/lost backlinks from Ahrefs/Semrush

Automated SEO Content Production

Scenario: From keyword to published article

Trigger: Airtable new row (add a keyword + intent + audience)
HTTP (Semrush): Keyword data

GET https://api.semrush.com/?type=phrase_organic&key={{KEY}}&phrase={{keyword}}&database=us

HTTP (Claude): Generate article

{ "system": "Write SEO-optimised blog content. Target keyword must appear in title, first paragraph, and 2 H2 headings naturally. Use semantic keywords throughout.", "messages": [{"role": "user", "content": "Write a 2000-word article targeting: {{keyword}}\nSearch intent: {{intent}}\nTarget audience: {{audience}}"}] }

HTTP (Claude): Generate SEO meta (second call)

- Meta title (60 chars, includes keyword) - Meta description (155 chars, includes keyword + CTA) - Schema markup (Article JSON-LD)

WordPress: Create draft post
Slack: Notify editor

Keyword Rank Tracking

Automated weekly rank tracker:

Schedule: Every Monday at 7am
Airtable: Get all tracked keywords with last recorded position
Iterator: For each keyword
HTTP (Semrush or DataForSEO): Get current SERP position
Tools → Parse JSON: Extract position from response
Filter: Only if position changed from last week
Airtable: Update current position + change delta
Aggregator: Compile all changed rankings
Claude HTTP: "Summarise this week's ranking changes. Highlight biggest wins, biggest drops, and new entries to top 10."
Email or Slack: Weekly ranking digest

Competitor Content Monitoring

Weekly competitor content audit:

Schedule: Weekly (Monday morning)
Airtable: Get list of competitor domains to monitor
Iterator: For each competitor
HTTP (Semrush API): Get new pages indexed this week for competitor domain
Iterator: For each new competitor URL
HTTP: Fetch competitor page content
Claude: "Is this article targeting keywords we compete for? What's the angle? What makes it good or weak?"
Filter: Only relevant competitor content (Claude scores > 6/10 relevance)
Aggregator: Compile weekly competitive content digest
Slack: Post digest to #seo channel

Internal Link Automation

New article published → find internal link opportunities:

WordPress trigger: Post published
Airtable: Get all other published articles (title + target keyword + URL)
Claude: "Given this new article about {{title}}, which existing articles (below) should link to it? For each, suggest natural anchor text and approximate placement."

- Provide: list of all articles with their topics

Airtable: Save link recommendations with article pairs
Slack: Weekly notification of pending internal links to implement

Technical SEO Monitoring

Core Web Vitals alerts:

Schedule: Weekly
Airtable: List of priority pages to monitor
Iterator: For each page
HTTP (PageSpeed Insights API):

GET https://www.googleapis.com/pagespeedonline/v5/runPagespeed ?url={{page_url}}&strategy=mobile&key={{API_KEY}}

Extract: LCP, CLS, FID/INP scores
Filter: If any score below threshold (LCP > 2.5s, CLS > 0.1)
Airtable: Log failing pages
Slack: Alert with specific pages and failing metrics

Crawl error monitoring (Google Search Console):

Schedule: daily
HTTP (GSC API): fetch URL inspection results for key pages
Filter: 4xx errors, canonical mismatches, indexation issues
Slack: alert on new issues

Schema Markup Generation

Auto-generate schema for all published posts:

WordPress trigger: New post published
HTTP (Claude):

Generate JSON-LD structured data for this article. Title: {{title}}, Author: {{author}}, Date: {{date}}, URL: {{url}} Content excerpt: {{excerpt}} Include: Article schema. If article contains numbered steps, add HowTo schema. If article contains Q&A sections, add FAQ schema. Return only the JSON-LD code block.