Make.com Marketing Automation: Campaigns, Emails, and Social on Autopilot

Marketing Automation Stack

Make.com connects all the pieces of modern marketing:

• Content creation: Claude AI generates content; Make.com publishes it
• Social media: Scheduled posting to LinkedIn, Twitter, Facebook, Instagram
• Email marketing: Mailchimp, Brevo, and similar integrate natively
• Analytics: Google Analytics, Semrush, Ahrefs for performance data
• CRM: HubSpot for lead tracking and nurture

Content Marketing Pipeline

From keyword to published article:

1. Trigger: Airtable new row (keyword + content brief)
2. HTTP (Semrush): Get keyword data — volume, difficulty, SERP features
3. HTTP (Claude): Generate 2000-word SEO article

- System: "Write for our blog. Voice: direct, B2B, practical." - User: "Target keyword: {{keyword}}. Brief: {{brief}}"

1. HTTP (Claude): Generate meta title, description, social captions (second call)
2. WordPress: Create draft post with all content
3. Buffer: Schedule social posts for the week after publish
4. Slack: Notify content team

Weekly content calendar:

1. Schedule: Monday morning
2. Airtable: get this week's article topics
3. Loop (Iterator): process each topic
4. [repeat steps 2-7 above for each topic]

Email Marketing Automation

Welcome sequence for new subscribers:

1. Mailchimp trigger: new subscriber
2. Claude: personalise welcome based on signup source (blog, webinar, trial, etc.)
3. Mailchimp: send personalised welcome email
4. Mailchimp: add to appropriate nurture sequence based on source

Newsletter automation:

1. Schedule: Friday morning
2. RSS: fetch top articles from your team's favourite industry sources
3. Iterator + Text Aggregator: compile articles
4. Claude: "Filter to the 5 most relevant for our audience. Write a 50-word summary for each."
5. Claude (second call): "Write a 200-word newsletter intro that ties these stories together."
6. Mailchimp: create newsletter draft with all content
7. Slack: notify email marketer to review and schedule

Behaviour-triggered emails:

1. Webhook (from your product): user completed onboarding step X
2. Route by which step they completed
3. Claude: personalise the "next step" email based on what they've done
4. Mailchimp: send triggered email

Social Media Automation

Content repurposing:

1. WordPress webhook: new post published
2. Claude: generate social content variants (LinkedIn, Twitter/X, Instagram)
3. Buffer: add to social media queue for each platform

LinkedIn thought leadership:

1. Schedule: weekly
2. Airtable: pull approved content ideas
3. Claude: write LinkedIn article (600 words, professional, insightful)
4. LinkedIn API (or Buffer): schedule post

Social listening and response:

1. Schedule: daily
2. HTTP: Brandwatch or Mention API for brand mentions
3. Claude: classify sentiment + identify response priority
4. Slack: morning digest with priority responses to action

Paid Advertising Automation

Ad copy generation and testing:

1. Airtable trigger: new campaign brief
2. Claude: generate 5 ad copy variants (headline + description) for A/B testing
3. Google Ads API: create responsive search ad with all variants
4. Airtable: update record with ad IDs for tracking

Budget monitoring:

1. Schedule: daily
2. Google Ads API: get campaign spend vs budget
3. IF spend > 80% of daily budget: Slack alert to marketing manager
4. IF spend > 100%: Google Ads API: pause campaign + urgent Slack alert

SEO Automation

Rank tracking:

1. Schedule: Monday morning
2. Airtable: list of tracked keywords
3. Iterator: for each keyword
4. Semrush HTTP: current rank
5. Compare to previous week (Airtable)
6. Airtable: update rank
7. Claude: weekly ranking summary with notable changes
8. Slack: post SEO digest

Technical SEO monitoring:

1. Schedule: daily
2. Google Search Console API: fetch crawl errors
3. IF new errors: Slack alert with affected URLs
4. Claude: suggest likely fixes for error types

Marketing Analytics

Weekly marketing dashboard email:

1. Schedule: Monday 8am
2. Google Analytics: sessions, conversions, top pages
3. HubSpot: new leads, MQLs, pipeline value
4. Buffer: top performing social posts
5. Claude: "Write an executive summary of last week's marketing performance. Highlight wins and what to improve."
6. Email: send formatted report to marketing leadership

Recommended Tools

• Make.com — Marketing automation backbone
• Claude API — Content generation and analysis
• Buffer — Social media scheduling (native Make module)
• Mailchimp — Email marketing (native module)
• HubSpot — CRM and marketing hub
• Semrush — SEO data via HTTP module