Make.com Email Automation: Triggers, Sequences, and Personalisation

Email Integration Options

Make.com has native modules for:

Outbound:

• Gmail / Google Workspace — native module; excellent for business email
• Outlook / Microsoft 365 — native module; good for Microsoft shops
• Mailchimp — marketing email and sequences
• Brevo (Sendinblue) — transactional + marketing
• SendGrid — bulk and transactional (native module)
• SMTP — generic; works with any provider

Inbound:

• Gmail Trigger — fires on new email received
• Email Parser — extracts data from structured emails (order confirmations, form submissions)
• IMAP — works with any email provider

Inbound Email Processing

Basic classification and routing:

1. Gmail trigger: new email
2. OpenAI or Claude (HTTP): classify

1. Tools → Parse JSON: extract category
2. Router: branch by category

- support → Zendesk: Create Ticket - sales → HubSpot: Create Contact + Deal + Slack alert - billing → Airtable: Log billing inquiry + email to billing team - spam → Gmail: Move to spam

Automated reply drafting:

1. Gmail trigger: new support email
2. HTTP (knowledge base lookup): fetch relevant FAQ content
3. Claude: draft helpful response using knowledge base
4. Gmail: Create Draft (human reviews before sending)
5. Slack: "New support draft ready for review"

Cold Email Outreach

AI-personalised cold email sequence:

Scenario 1: First email

1. Trigger: Airtable new row (lead added)
2. Clearbit HTTP: enrich lead
3. Claude: write personalised cold email
4. Gmail: send email
5. Airtable: update row (email_1_sent = true, sent_date = now)

Scenario 2: Follow-up checker (runs daily)

1. Schedule: daily 8am
2. Airtable: search rows where email_1_sent = true AND sent_date > 3 days ago AND replied = false
3. Iterator: for each lead
4. Gmail: search for reply in thread (Gmail API search)
5. Router: if reply found → update Airtable replied = true | if no reply → send follow-up

Scenario 3: Follow-up email

1. Continuing from Scenario 2 (no reply branch)
2. Claude: write follow-up with different angle than email 1
3. Gmail: send follow-up
4. Airtable: update email_2_sent + date

Transactional Email Automation

Trial signup welcome sequence:

1. Webhook: new user registered
2. Wait: 10 minutes (avoid immediate spam feel)
3. Claude: personalise welcome based on signup form answers (role, company size, use case)
4. SendGrid: send personalised welcome email
5. Airtable: log email sent
6. Schedule follow-ups: Day 3, 7, 14 trigger scenarios

Usage milestone emails:

1. Webhook: user reaches usage milestone (from your product)
2. Router: by milestone type
3. Claude: generate congratulation + next steps message
4. SendGrid: send contextual milestone email

Churn prevention:

1. Webhook: user inactive 7 days
2. Fetch: user's last used features
3. Claude: "Write a re-engagement email that mentions their most-used features and suggests a specific next step."
4. SendGrid: send re-engagement email

Newsletter Automation

Self-writing weekly newsletter:

1. Schedule: Friday morning
2. RSS: fetch articles from 8 curated sources
3. Iterator + Text Aggregator: compile all headlines + summaries
4. Claude: "Select the 5 most relevant articles for our audience of [persona]. Write a 50-word summary for each with a why-it-matters angle."
5. Claude (second call): write 200-word newsletter intro
6. Mailchimp: create newsletter campaign with all content
7. Slack: notify to review and schedule send

Email Analytics Integration

Connect email open data to CRM:

1. SendGrid Webhook: email opened event → Make.com
2. HubSpot: log email open activity on contact
3. IF email opened 3+ times: HubSpot: increase contact priority score + Slack alert to rep

Monthly email performance report:

1. Schedule: first Monday of month
2. Mailchimp: get campaign stats for last month
3. Claude: write narrative analysis of email performance
4. Google Sheets: update performance dashboard
5. Email: send monthly email analytics summary

Recommended Tools

• Make.com — Email automation backbone
• Claude API — AI for classification and email drafting
• SendGrid — Transactional email (native module)
• Mailchimp — Newsletter and sequence automation
• HubSpot — CRM tracking for email engagement
• Apollo.io — Lead sourcing for outbound sequences