Make.com For Marketing

Content Distribution Automation

Scenario: Blog post to every channel

The most common content workflow: a new blog post should appear across every channel — LinkedIn, Twitter, email newsletter, internal Slack. Manual cross-posting is time-consuming; automation is the right answer.

1. RSS trigger: New post published on your blog (via RSS feed)
2. HTTP Request: Fetch the full article HTML
3. Claude HTTP (parallel routes):

- LinkedIn post: "Write a 180-word professional LinkedIn post introducing this article to [target audience]. Include a hook, 3 key takeaways, and a CTA to read more." - Twitter thread: "Write a 4-tweet thread on [article title]. Tweet 1: bold claim or surprising stat. Tweets 2-3: key points. Tweet 4: CTA with link." - Email excerpt: "Write a 100-word excerpt for an email newsletter with an engaging first sentence."

1. Parallel posting modules:

- Buffer/Publer: schedule LinkedIn post for 10 AM on next business day - Twitter module or Buffer: schedule Twitter thread

1. Slack: Post summary to #marketing channel
2. Airtable: Log content to content tracker with all generated variants

One article becomes a full multi-channel presence automatically.

Lead Nurturing Automation

Scenario: Content engagement → personalised nurture sequence

1. Webhook trigger: User downloads a lead magnet (form submission webhook)
2. HubSpot Search Contact: Find or create
3. Router: New vs. existing contact
4. For new contacts:

- HubSpot Create Contact - Apollo HTTP: Enrich with company data - Claude HTTP: Based on their company and the content they downloaded, determine the best nurture sequence to enroll them in - HubSpot: Enroll in sequence

1. For existing contacts:

- HubSpot Update: note the new content engagement - Router: Had no recent activity → re-enroll in appropriate nurture

Social Media Monitoring

Scenario: Brand mention → response workflow

1. Schedule trigger: Every hour
2. HTTP Request to Brand24/Mention API: Fetch new brand mentions
3. Iterator: Process each mention
4. Filter: Sentiment analysis filter (Claude or built-in) — only process negative or very positive mentions
5. Router:

- Negative mention → Slack alert to community manager with mention details and suggested response - Very positive mention → Add to testimonials Airtable base + thank the person (via Twitter DM)

1. Airtable: Log all mentions for reporting

Webinar and Event Automation

Scenario: Webinar registration → nurture and follow-up

1. Zoom/Webinar webhook: New registrant
2. HubSpot Create/Update Contact: Record registration
3. HubSpot Enroll in Sequence: Pre-webinar reminder sequence (24h before, 1h before)
4. Post-webinar (triggered by end-of-webinar webhook):

- Attendees: Thank you email with recording link + resource download - No-shows: "Sorry we missed you" with on-demand recording offer - HubSpot: Tag contacts with webinar attended + content topic (for segmentation)

Email Newsletter Pipeline

Scenario: Weekly newsletter creation and sending

1. Schedule trigger: Every Thursday at 9 AM (for Friday send)
2. Multiple HTTP Requests:

- Fetch new blog posts from this week (RSS) - Fetch top company news from Airtable (internal content board) - Fetch industry news RSS feeds (competitor/industry blogs)

1. Claude HTTP: "Summarize these articles into a weekly newsletter with: intro paragraph, 3 featured articles (title + 2-sentence summary), and a closing thought for [audience type]. Our newsletter tone is [describe]."
2. Mailchimp/Beehiiv module: Create campaign draft with the generated content
3. Slack: Notify marketing manager — "Newsletter draft ready for review in [platform]"

The newsletter content is assembled and drafted automatically. The marketer reviews, personalises if needed, and sends.

Paid Advertising Automation

Scenario: Performance-based budget adjustment alert

1. Schedule trigger: Every day at 7 AM
2. Google Ads/Meta Ads API HTTP: Fetch campaign performance (CPA, CTR, spend, conversions)
3. Filter: Any campaign CPA exceeds target threshold
4. Claude HTTP: "Given this campaign data, which campaigns should be scaled up, which should be paused, and why?"
5. Slack alert to paid media team: AI analysis + raw data + link to ads dashboard
6. Airtable log: Record daily performance metrics

Recommended Tools

• Make.com — Marketing automation platform
• Claude API — Content generation and repurposing
• Buffer — Social media scheduling
• HubSpot — CRM and email nurture sequences
• Airtable — Content tracking and asset management
• Mailchimp or Beehiiv — Newsletter sending

“Marketing automation isn't about removing the marketer — it's about removing the operational friction so marketers can create more impact with the same time.”